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Pearl Insurance recently won four awards, including a Gold Award, in the 2007 Professional Insurance Marketing Association (PIMA) MarkeTTech Marketing Methods competition. The annual contest highlights the best work in the insurance marketing industry and recognizes excellence in marketing materials.
A forum for leaders in the insurance direct marketing industry to craft strategic relationships, develop business opportunities, and hone their expertise, PIMA is the nation's premier association for insurance marketers. It consists of third-party administrators, insurance carriers, and other business partners involved in the direct marketing of insurance products in the affinity and association marketplace. Going against some of the biggest names and budgets in the insurance marketing industry in this distinguished competition, Pearl impressed the judges substantially, taking home an award for every entry they submitted.
Pearl's Marketing, Administration, Information Systems, and Database Management teams worked together to produce these outstanding results. In addition to the Gold Award for the category of Cross-Sell and Upgrade Marketing, Pearl also earned a Bronze Award for Self-Promotion Agency (Website), another Bronze for Mail Solicitation for an Underwritten Product, and an Honorable Mention for Multiple-Effort Marketing Campaign.
"This is not the first time Pearl's innovative group of insurance professionals has brought home an award from PIMA's annual competition-one of the most significant events in our industry," explains Mike Murphy, Chief Sales and Marketing Officer at Pearl Companies, "but we could not have asked for a better outcome this year-earning an award for every entry we submitted."
Pearl has employed four national PIMA presidents, including President/CEO Gary Pearl, Executive Vice President/Chief Sales & Marketing Officer Mike Murphy, and current PIMA president, Senior Vice President/Director of Affinity Group Business George Bode. Founder John P. Pearl was also honored with the prestigious PIMA Legend Award in 1999.
For additional information on Pearl's MarkeTTech Marketing Methods awards or their history with PIMA, contact Sharon Harman or visit www.pearlcompanies.com.
The Pearl Companies-Pearl Insurance, Pearl Technology, Pearl Benefits, Pearl Automotive, Pearl Carroll & Associates LLC, and W.B. Griffin & Son-is one of the nation's leading direct-marketing third party administrators. We offer Property & Casualty and Life & Health insurance benefits and worksite marketing to affinity groups and their members, innovative technology solutions to Central Illinois businesses, and customized employee benefit programs for employees and their families. The Pearl Companies' commitment to working hard, working smart, and working together has not only placed them in the enviable position they are today, but has also secured them a strong presence in the marketplace for years to come. |
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